← StudioTHE COMPLETE BUSINESS BRIEF
From first bottle
to a working business.
Every part of the brief stays visible here. “Built” means the workflow exists; it does not mean entered products, legal terms, provider connections or physical production are approved.
Built · previewTwo brand storefronts
Yawen / LeonSURI and SERAYA have separate mobile layouts, product stories, bottle artwork and bags. Products, prices and names remain samples.
- Approve names and trademark checks
- Supply final products, photos, prices and product facts
- Connect checkout and fulfilment before taking money
BuiltFour team accounts
OwnerIndividual username logins, single-use password setup, session expiry, owner recovery and server-enforced brand access.
- Distribute the four private setup links
- Each person chooses a password
- Review partner report access after the agreement
Draft · decisions neededPartnership
Vee / Yawen / LeonEight-page plain-language draft separates ownership, work pay, commission and profit; includes spending, exits, disputes and temporary hosting.
- Agree economics and decision authority
- Choose entity structure with professional advice
- Complete schedules and sign the reviewed version
Built · manual recordsPurchasing & landed cost
OperationsMulti-line MYR/CNY POs, estimated versus actual freight, partial accepted and damaged quantities, evidence references and exact-sen cost allocations.
- Supply actual Pinduoduo order links, bills and payments
- Record freight once across receipt allocations
- Supplier refunds and later cost adjustments need separate accounting reconciliation
Built · controlled pilotProduction & stock
ProductionMaterial reservations, recipe snapshots, quality observations, approval, release, yield costs and consignment stock reconciliation.
- Replace every sample BOM with an approved specification
- Confirm units, lots, storage rules and quality tests
- Complete lot-to-customer recall and stock-count procedures before scale
Built · manual recordsCreators, agents & outlets
SalesCreator/outlet pipelines, seller rates, sale snapshots, returns, commission approvals, payout records and consignment sell-through.
- Sign creator and outlet terms
- Choose attribution windows and payout eligibility
- Connect TikTok or import verified settlement records; no automatic outreach is enabled
Built · management viewAccounting & reports
AccountingBrand and combined operating reports plus a separate manual double-entry ledger with trial balance, accounting equation and journal reversals.
- Load opening balances and accounting policy
- Reconcile bank, platform and supplier records
- Operational records do not auto-post to the ledger; tax and statutory accounts require accountant-approved reconciliation
Connection neededFive department robots
OwnerMarketing, Operations, Accounting, Sales and Production each have a saved charter, bounded checks and report history. AI provider is not connected.
- Enable OpenAI Developers and authorize a perfume-scoped API key
- Choose model and spend limits
- Test source-grounded outputs; financial or external actions need human approval
Plan + campaign registerMarketing & validation
MarketingCampaign budgets, outcomes and brand-specific leads can be recorded. First launch plan tests scents, packaging and price with real local customers.
- Interview 15–20 willing customers across two channels
- Run a small scent/price test with clearly labelled samples
- Measure real reach, paid spend, qualified enquiries and repeat purchases
Concepts · supplier details neededPackaging & brand assets
Marketing / ProductionEditable SURI and SERAYA label concepts and original bottle/carton artwork are included. These are not production dielines.
- Obtain bottle, cap, pump and carton supplier dimensions
- Approve material, finish, MOQ and label content
- Order and check physical samples before a print run
Evidence neededProduct & business readiness
Named responsible personNames, legal entity, product responsibility, cosmetics requirements and substantiated claims must be resolved before a commercial launch.
- Confirm NPRA notification and label requirements
- Review privacy, returns, shipping and consumer terms
- Record formula, safety, supplier and claim evidence
Temporary SSME domainHosting & continuity
Ownerperfume.ssmehub.com is the intended temporary address. The perfume site keeps separate data and source; no ownership of SSME assets is implied.
- Keep activation links and credentials private
- Export records and retain receipt evidence
- After naming, move domain and infrastructure with a tested restore and cutover
Two distinct brand directions
Affordable / YawenSURI / RONA / TEMAN
Easy to say, friendly, daily use. Test comprehension with local speakers; no claim of trademark availability.
Name candidates
SURI · RONA · DAMAI · BUNGA · MANIS · TEMAN
Colour direction
Cream #FFF6E8, apricot #EBC0A0, cocoa #5E4335
Packaging brief
30 ml stock bottle; one-colour label and economical carton. Keep assembly simple and replacement components consistent.
Embun / Pagi / Manis — working collection; RM39–45 are sample assumptions, not validated prices.
Download editable label concept →Premium / LeonSERAYA / LARAS / SENJA
Quiet, considered gifting. Test pronunciation, distinctiveness and perceived value without assuming what every Malay customer wants.
Name candidates
SERAYA · LARAS · PUSPA · NIRMALA · TEMU · SENJA
Colour direction
Olive #3A4938, ivory #F4F0E5, brass #B18B51
Packaging brief
50 ml bottle; secure cap, textured carton and optional gift sleeve. Cost each embellishment against margin and transport risk.
Senja / Rimba / Purnama — working collection; RM89–109 are sample assumptions, not validated prices.
Download editable label concept → A launch in five steps
1 · Agree the foundation
The three partners choose economic terms, responsibilities, legal structure and provisional launch budget. Name checks precede printing.
2 · Validate a small range
Test two or three scents per brand, packaging usability, price and gifting/own-use demand. Record consent and feedback without inventing testimonials.
3 · Make a controlled pilot
Approve specifications, suppliers, actual landed costs, quality criteria, lot traceability and labels. Reconcile one complete batch before expanding.
4 · Test selling channels
Try one online offer and one physical outlet/event. Get venue permission. Use signed seller terms and reconcile stock, returns and settlements.
5 · Scale what pays
Review contribution after all fees, commissions, returns and wastage. Reorder only from reconciled evidence and an approved cash budget.
Packaging purchase checklist
For every bottle, pump, cap, label, box, seal, insert, shipping carton and gift option: supplier and listing link; item and version; dimensions; material and finish; MOQ; unit price and currency; shipping weight; lead time; defect allowance; assembly time; landed MYR cost; sample approval; required label content and print proof. A supplier’s approved dieline determines print dimensions.
Reports to use together
Weekly: sales and contribution by brand/channel/SKU, stock and reorder needs, production yield, overdue orders, seller balances, cash commitments and pending decisions. Monthly: reconcile evidence to bank/platform records, review campaign spend and actual outcomes, supplier performance, returns, partner economics and approved distributions. The current management reports are not audited or statutory accounts.
Open the operations desk →